If you could hit rewind, is there anything you would do differently?
Looking back, I wish I had been truer to myself earlier in my business journey. My company, Benefit Advisors of Charleston, had a name and logo that didn't truly reflect who I am. Despite not being from Charleston, I incorporated it into the company name along with a serene logo featuring a palmetto tree and crescent moon. It was not an accurate representation of my personality.
Knowing what I know now, I would have been more authentic from the start. I would have hired someone like Lara sooner, even if the financial situation was what it was. I often joke about it, saying we should have started this journey earlier. Fear held me back, especially when we were expecting a child and needed health insurance with four kids and a mortgage.
I wish I had listened to my wife earlier, as my own insecurities and fears clouded my judgment. I let doubts about the business's success and various "what if" scenarios consume me. In hindsight, having more confidence sooner, being truer to myself, and bringing someone on board earlier would have been beneficial.
Our media company’s motto is, “where aha, meets oh shit.” Tell us about your biggest ‘aha’ moments. Tell us about your biggest ‘oh shit’ moments.
The "aha" moment for us was realizing that what we've discovered, what truly speaks to our hearts, and aligns with our internal beliefs and mission, has an audience. People are eager to be part of our approach. Our message of transparency, openness, fair pricing, and direct connections to doctors resonates with people and has found a receptive audience.
The “oh shit” moment was realizing that as clients come on board, their service needs evolve, and we must focus on retention. While acquiring employer accounts is one thing, the real task is keeping them. It's great from a business perspective, with compounding revenue, but it brings a new set of challenges. I had to transition from the mindset of acquisition to retention.
I've always been somewhat apprehensive, a bit of a "fraidy cat," especially when comparing myself to competitors. I used to strive to be better than other advisors, a bit like having "little man syndrome." However, as I started focusing on what