What is Sponsored Content, Really?

Sponsored content is the latest "it" strategy in digital marketing, and it's not going anywhere. But what exactly is it?

Sponsored content is native advertising, a type of advertising that fits organically into the page. It looks like any other content on your favorite website — like OrangeWIP.com. The most common form of sponsored content is the long-form article, but it can be an image, video, audio, or some combination of these. Aside from a modest "sponsored" acknowledgement somewhere, it’s otherwise hard to tell if there's anything more than meets the eye.

Sponsored posts are different from banner ads because they don't scream at you when they show up on your screen. Instead, they blend seamlessly into the surrounding environment.

They're also different from pop-ups and pop-unders because those types of ads interrupt what users are doing online without giving them any choice about whether or not these interruptions occur (and sometimes even prevent them from navigating away).

Because native ads are consumed in the same way as editorial content, they have a greater impact. People look at native ads 53% more frequently than display ads. They register an 18% boost in purchase intent and a 9% greater brand affinity compared to display ads.

The possibilities are endless when it comes to creating sponsored content that works for your brand and audience. And, in our case at OrangeWIP.com, it’s how we generate revenue.

Our sponsors can maximize the impact of their content and position their brand as a trusted resource and preferred partner for entrepreneurs and founders. And when sponsors share their expertise in text, photography, audio and/or video forms, it can then be used in their own marketing plans and
campaigns.

Sponsored content will have consistent visibility, targeted reach, and clarity of message to expedite a better brand connection with founders. Our engaging content is free, only gated.

OrangeWIP is both inclusive and accessible, and we can thank our content sponsors for that. Without them, we wouldn’t be able to deliver our wonderful suite of products for free.