In this episode of Hello Chaos, Jennifer "JJ" Sutton interviews Dean Mercado, founder and CEO of Online Marketing Muscle. They discuss Dean's entrepreneurial journey, the transition from corporate America to entrepreneurship, the importance of mentorship, and the challenges of balancing family life with business. Dean shares insights on the realities of entrepreneurship, the necessity of self-reflection, and the influence of various books and mentors on his growth. He discusses pivotal advice from coaches, the significance of team dynamics, and the necessity of authenticity in branding. The dialogue also highlights the current crisis in marketing, the art and science behind effective strategies, and the critical role of coaches in guiding business owners towards success.