MARKETING IS BOTH, AN ART AND A SCIENCE.
In a complex and ever-changing industry like marketing, everyone is looking for illumination.
Some kind of shortcut or magic template to success.
That really doesn’t exist.
Most startups want to skip the brand “stuff” and go straight to the tactics, thinking having a
logo and maybe a tagline is what makes a brand – which it does not.
There are 1000s of tactics to choose from along with 1000s of tools and technologies to support
marketing efforts. And why planning marketing and communication strategies, selecting the
right tactics, and building budgets can be overwhelming.
Having the ability to leverage data, curiosity, and expertise to solve complex problems, develop
creative ideas, tell unique brand stories, and find tactical solutions that disrupt, delight, engage,
and resonate. No silos. No egos. No guesses or assumptions. Transforming real insights into
And that’s where the real magic occurs -- when the science of marketing is seamlessly
combined with the art of marketing.
Building a great brand or effective campaign doesn’t require hiring a full marketing department or using a big “Madison Avenue” agency.
Startups need big-picture, strategic thinkers who can operate as fractional CMO for them and execute at the tactical level. They need strategists, dot-connectors, program creators, and storytellers to bring proven discipline to your marketing process, which allows for better collaboration, innovation, and creativity to generate meaningful results.
Finding a partner to outsource all of the thinking, planning, design, and execution fractionally makes good business sense.
Bright is a one-stop shop for branding, marketing, public relations, and advertising solutions. Integrated in a way that brings better, tangible results. To accomplish measurable, remarkable things, Bright has developed a uniquely effective approach to smarter marketing.
We have an agnostic mindset and operate in a data-driven culture. We are that guiding light and sense-makers. It’s in our DNA—and in our name.