What was the problem you wanted to solve with Tikvah?
When my son was young, his teacher said he had behavioral issues, so we talked to our doctor.
His solution was to put him on drugs, which didn’t line up for us. We did some research,
changed his diet, and he improved. Then, my wife had post-partum cardiomyopathy. Her
doctor said it didn’t look good for her, and that was it. We found a doctor who helped her get
her hormones balanced and her heart healed. The trouble is it’s expensive to go outside the
health insurance system.
Our healthcare system is heroic and valuable, but there’s no room for diversity in medicine.
There are a lot of situations that healthcare and health insurance are very effective in handling,
and great pharmaceutical advancements, but there are things that are missing. I love what
doctors do and how they’re trained, but we want them to think about how they’re
collaborating with others outside their fields. We believe there should be a multifaceted,
holistic approach to healthcare. We want to give like-minded people access to diverse care
options, including conventional medicine, that they don’t have now.
You’re driving a paradigm shift. How do you make that happen?
Our paradigms are formed very young when we’re young, naïve, and powerless. We go to the
doctor with our parents and form a programmed connection. They’re unconscious connections, so they’re rarely updated or evaluated. Most significantly, we assume they’re 100% accurate even when they’re not. In a paradigm shift, we have to unlearn and relearn. It’s the only way.