I love being able to create partnerships. For example, I've been working with two of my members. Chef Chrissy Keith owns Vined vegan restaurant, and hated her soda machine.
Then I have another member, Alisha Magwood, who owned Fusion Smoothie and Food Park. I got them together over lunch. Now Chrissy has gotten rid of her soda machine and Alisha provides a co-branded fresh juice.
Since you’re already plugged into a business network, is it safe to assume getting folks to adopt the app was not your biggest challenge?
Oh, no. It was an extreme challenge. It still is. It's not easy. That's why a lot of these other apps that have launched nationally have a difficult time. They gain traction, but it only goes so far because you need a sales team. While people hear it and they think it's a great idea, the time that goes into actually doing it is it's not easy.
I literally go and knock on people's doors: Hi, I'm Karen, and then they're like, "No, I haven't heard of it. Is this real?" So, I have them go to the Google Play store and download it. Then they’re like, "Oh my god, it’s real. Does this really work?” Then, “Oh my God, this really works.”
So, you go through that. It's not easy convincing people to embrace something new that they don't believe happens in our community. And that we can do it at that level of excellence.