For twelve months, we basically had no income.
I knew I had two choices: fight or flight. Of course, I chose to fight. I utilized the downtime to share our story with a broader audience, accessing connections and opportunities that may not have materialized without the unique circumstances of the pandemic.
While it was a risk, the decision to amplify our visibility during the downtime proved to be the right one. As travel gradually resumed, our proactive outreach paid off, with widespread recognition and referrals. By ensuring that people knew our story and who we were during the pandemic, we positioned ourselves for a successful resurgence when travel rebounded. In hindsight, navigating the challenges with resilience and strategic outreach during that quiet period emerged as a pivotal and rewarding decision.
Did you have a growth mindset from the beginning? Has that evolved?
I think every entrepreneur possesses an ingrained growth mindset. While I have always been a natural problem solver and idea creator, it wasn't until our concept gained traction, and we witnessed the positive results from customers and partners, that I truly grasped its potential. The supportive feedback we received from the city gave me even more confidence.
As the momentum built in Charleston, I started thinking about the broader possibilities beyond my initial vision of a successful family-owned business. Instead of envisioning a smaller, family-centric operation, I found myself eager to accelerate growth on a larger scale. The realization hit me that Charleston BagValet had the potential to become a unicorn.